I’m Lauren Armes, business strategist, mentor and creator of some of the most widely used AI-powered tools for health and wellness practitioners.
Alongside my business partner Hannah Materne, I help wellness experts build profitable, scalable online businesses that change lives at scale.
For the past decade, I’ve lived and breathed this industry. In 2014, I founded Welltodo, the global wellness media and consulting company that shaped the way the industry understood growth. After scaling it internationally, the company was acquired by Fitt Insider in 2022.
That journey – building, scaling, exiting, and then returning as an advisor to thousands of practitioners – is the foundation for everything I teach today.
We know the wellness industry better than anyone…
The wellness sector has evolved into a multi-trillion-dollar landscape of innovation, complexity and opportunity. I’ve analysed it, built in it, and coached inside it for years; from legacy brands to emerging practitioners who are redefining what online health support looks like.
Together, Hannah and I now mentor experts across:
Nutrition & functional medicine
Emotional wellbeing, therapy & psychology
Women’s health & hormonal specialisms
Pilates, yoga & movement coaching
Holistic health, breathwork & integrative modalities
High-performance coaching and mindset work
Our clients are the authors, educators, clinicians, and innovators shaping the next decade of health.
They’ve published best-selling books, built multi-million-download podcasts, delivered TED talks, sold out programs, and collectively built audiences exceeding 10 million+ people.
Our clients seek to redefine what it means to create impact (and a financially free life) through digital products, premium coaching, memberships and AI-powered systems.
How can we help?
After exiting Welltodo and becoming a mother of two, I realised something powerful: the future of the wellness industry belongs to the experts who embrace digital leverage.
That’s why our work today focuses on equipping practitioners with the same tools, strategy and business architecture used by the top 1 % of the industry – but without the overwhelm.
To find out more about how to work with US, to build a profitable online business as a wellness expert: explore our programs and courses here.
FEATURED PRESS:
FORBES
Why You Can Love What You Do And Still Be Successful >> READ ARTICLE
THRIVE GLOBAL
why you can love what you do and still be successful >> read article
GRAZIA
WHY IT’S OK TO CRY AT WORK >> READ ARTICLE
HEALTH & FITNESS MAGAZINE
MY LIFE IN A DAY >> READ ARTICLE
SUNDAY TIMES STYLE
What can we learn from the downfall of Skinny Bitch Collective? >> READ ARTICLE
balance magazine
balance’s 2019 wellness 100 >> READ ARTICLE
women’s health | 8 mar 2019
30 Steps to Starting Your Own Business in Health and Wellness >> read article
other featured press:
Worked With:
Lauren has spoken to audiences of 1,000+ people. Her clients range from international hotels, to modern health and fitness festivals, entrepreneurs, media companies and more.
An advocate of the business of wellness, Lauren is passionate about helping individuals transform their lives, kickstart a career they love and build successful businesses.
