Feeling invisible online? Wondering why people aren’t engaging with your content — let alone buying from you?

In this episode, I’m sharing why hyper niching is the secret weapon for wellness experts who want to stand out and consistently attract clients.

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Are you showing up, sharing content, offering value… but still not getting the client enquiries you were hoping for?

Here’s the truth most wellness experts avoid: people don’t just buy from those who teach them — they buy from those they trust.

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“Give an inch and they’ll take a mile…” is true when it comes to even the best of paying clients. 

If you feel like you’re overdelivering, struggling to find time to work *on* your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries.

It feels noisy – and your Instagram feed is showing you every other expert in the world that’s doing what YOU want to do…

And that can make it feel like the industry is saturated and that there isn’t room for you.

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You’re on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you’re SURE that the prospect is thinking it’s too much.

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So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session.

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Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future.

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The art of storytelling has the potential to explode your business beyond comprehension. Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future.

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Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant.

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Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you?

Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer.

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I don’t usually use the podcast to share with you, directly, what I’m doing in my business. 

In this episode I share WHY I usually steer clear of this… and the reason I’ve decided to ignore that. 

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Your ideal client isn’t just somebody who exhibits a range of symptoms that you can help to resolve. Equally, they aren’t just somebody who has a goal to achieve that you know you can support with.

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If you want to start attracting clients consistently as a wellness expert – then there is a fundamental practice that can help you achieve that FAST.

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She’s a best-selling author, leading weight-loss specialist with a thriving online clinic, prolific content creator and supplement brand owner – but she didn’t achieve all of this overnight.

In fact, as Pippa shares, she started with humble (local) beginnings and built things brick by brick… undeterred by her lack of business experience or know-how.

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It’s that time of year. A time to reflect and to make decisions about how next year will look.

For wellness experts like you, perhaps you’re ready to make 2024 different.

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As a wellness expert, accessibility matters to you.

The more people that can access your services, the more lives you can touch.

But what if you’ve been thinking about it in the wrong way? And in doing so, sabotaging the desired outcome.

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Just over a year ago… I was hell bent on building a business that didn’t require me to show up online.

I wanted to help people like you, but I was fed up with the pressure to post.

But something changed. In fact, quite a few things changed.

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Whether you call it a discovery call, a strategy call, a chemistry call or something else – the objective is the same…

To find out if and how you can help your prospect; and if you can, give them the next steps.

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The answer to this question might seem obvious. Yes, of course you want to change lives.

But answering “YES” to this question requires a greater level of conviction and readiness than most wellness experts and health practitioners understand.

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If you’re at a loss as to WHAT type of content you should be sharing as a wellness expert…

And I mean content that moves people into ACTION (i.e. buying from you and not just likes)...

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