This week’s guest is nothing short of exceptional. Dr Heather McKee is a behaviour change specialist and a former business coaching client of mine. 

Heather is a shining example of getting comfortable with being uncomfortable – as she shares her courageous journey from academia to building an expert business.

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In this week’s episode of EXPERTS, I welcome my first guest in a little while.

Lydia Kimmerling is a Master Life Coach with a thriving business, living her best life in Ibiza, transforming the lives of her clients. She also runs an ICF-accredited training for life coaches.

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The ultimate irony for an expert in the wellness industry, is having built a business that has no space to prioritise your own wellbeing.

There are a few main reasons that growth can start to feel dogged, draining and in some cases, stop completely! In this episode, Hannah and I are diving head first into what these reasons are and how to overcome them.

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The landscape for experts in the wellness industry is changing. 

These changes signal the dawning of a new era, requiring you to carefully consider your own way of marketing and communicating your expertise!

In the latest episode of my podcast, EXPERTS, Hannah and I are naming 4 of the critical trends that we believe will influence the future for experts in wellness.

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In this episode of EXPERTS, I'm introducing you to someone who has made a tremendous impact on my life and business over the last two years.

You're meeting Hannah Materne, the Co-Founder of my latest venture, Beyond Seven.

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In the previous episode, I shared the news that I have recently exited my first business, Welltodo. It has been an 8 year journey that started with a simple idea, and became a globally recognised brand and platform for wellness industry professionals, entrepreneurs and investors.

In this episode, I’m sharing some of the honest conversations I had with myself that catalysed this decision, and helped me to take big, uncomfortable action.

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After a 12 month hiatus, the Experts podcast returns with an announcement that has been 8 years in the making.

In this episode I’m opening up about why 2022 has been one of the most emotionally challenging years of my entrepreneurial journey so far…

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My EXPERT guest is… Becki Rabin, who I am so honored to call both a friend and a client; somebody I have celebrated and supported and admired as a true leader in her field. In this episode, we talk about how Becki transitioned from a high-powered career in the publishing industry to an entrepreneurial journey that encompasses multiple iterations and a powerful journey of self-discovery, too.

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My EXPERT guest is… Roger Frampton, a renowned Movement Coach specialising in functional performance and creator of the Frampton Method. He’s also an author and has recently launched an app to great success.

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My EXPERT guest is… Kimberley Wilson, a Chartered Psychologist, author, and passionate advocate for whole body mental health. As well as regularly featuring on TV and radio, Kimberley is also incredibly humble and, like so many of my guests, had not necessarily thought of herself as building an expert business.

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My EXPERT guest is…Koya Webb, whose unlikely rise to success is underpinned by humble beginnings, deep passion and a determination to help others. She’s an international holistic health coach and author who, starting out as a personal trainer, has built her career incrementally and knows all too well that good things happen for those who persist, work smart, stay open to opportunities and take self-care as seriously as business strategy.

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My EXPERT guest is… Jacqueline Hurst, one of the UK’s leading life coaches. She’s worked with everyone from elite professionals to billionaires and more… and we’re talking about how she’s cultivated the confidence to trust herself, know the worth of her expertise, and the advice she’d give to someone starting out in the industry today.

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Episode 32:
My EXPERT guest is… Naomi White, a PR guru and who has worked with leading wellness brands to achieve compelling media coverage that boosts revenue. More recently, she’s turned her attention to helping wellness experts to get clear on their message, understand how to pitch to the media, and how to maximise the opportunity.

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My EXPERT guest is…Hollie Grant; an award-winning Pilates instructor, author, and founder of The Bump Plan. Hollie is such a great example of an overnight success 10 years in the making.

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My EXPERT guest is… Shahroo Izadi, a Behavioural Change Specialist. Shahroo is somebody who from our very first meeting, has inspired me deeply with her commitment to her expert craft, her clients, and her message.

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Do you ever find yourself giving away (free of charge), your valuable expertise? The expertise that you’ve personally and financially invested in and worked so hard to build. 

Perhaps you’re struggling with actually converting leads into clients because your sales strategy is just not effective, or tailored to your audience?

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My EXPERT guest is… Cory Wharton-Malcolm – who, like so many of my guests, considers himself overwhelmingly lucky to be able to get paid to just spread a message he feels deeply passionate about.

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My EXPERT guest is… Sandra Greenbank. Sandra is a leader in fertility nutrition and has built a phenomenal career as an expert in supporting couples who have struggled to conceive, to do so naturally.

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My EXPERT guest is… Phoebe Greenacre, Founder of The Self Care Space. In this episode, Phoebe is sharing the unlikely steps she's taken to build her expertise as a coach, somatic healer, therapist and yoga teacher – and how an unfulfilling career in marketing led to her first of multiple business ventures.

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Do you find pricing your services as an expert difficult? Are you stuck in the same pricing strategy you’ve had for years? Do you have aspirations to earn big? 

Today I’m going to help you get clear on how to price your expertise, how to identify when you need to raise your prices, and the importance of reverse engineering goals. I’m also sharing some of my biggest secrets to scaling up and how this impacts your pricing model.

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