To use your name OR not to? That is the question!

I’ve been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN’T use their own names to build a brand.

If you’re stuck on what to name your business, are fearful about putting your own name out there, or aren’t sure what is important to consider – then this episode is for you.

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Everyone says to be visible… but you show up, share great content and NOTHING happens.

If you’re in that disillusioned state, wondering if the algorithm is for you or against you… or whether you’re really cut out for this… then this episode is for you. 

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What does a total stranger holding a mysterious black box, asking you to stick your hand inside it, have to do with you offering free *discovery* calls?

In this episode, I’m explaining exactly why that GENEROUS and THOUGHTFUL offer you’re making to have a free call with prospects… just isn’t working.

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That dreaded two-letter word: NO.

It can leave you feeling deflated, disappointed and leave you wanting to hang up your hat and hide in a corner.

The good news (or at least it’s reassuring) is… that you’re supposed to hear “no”, that it’s not a personal rejection, and that it’s the thing that’s going to make you powerful, resilient and highly-sought after expert.

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Those “passive income” promises sound awfully alluring… 

In this episode I want to bust a few myths that get banded around by “marketing gurus” – that don’t take into consideration the nuances of your role as a health or wellness expert.

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You’re a life-long learner, I know that. You’re committed to your craft… but if you’ve ever told yourself (or someone else) that you’re “not business-minded”... then this episode is for you.

Business mastery is not easy. It comes with discomfort, feeling like a beginner, associations with all kinds of cringy, pushy sales tactics, etc.

So in this episode, I want to try and change your perception of investing in your business.

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The business of wellness is a funny one… there are stories and deeply engrained social constructs that often stand in the way of financial success.

“What if I make a lot of money and people think I was only in it for that?”

“Healthcare and wellbeing services should be available to everyone… I can’t charge that much”

I answer these questions and more in this episode. 

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Dr Rupy Aujla is, by his own admission, an ambitious entrepreneur. He’s sharp, funny and ready to roll his sleeves up and do the work to create a powerful legacy.

As a qualified medical doctor, he’s leveraged his years of experience of working with real people with real health challenges, to create a brand and platform that is changing lives.

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She’s been building her online presence for 10 years… but in this episode, Dr Hazel Wallace opens up about her more recent foray in the world of “entrepreneurship”.

That’s not to say that Hazel hasn’t been successfully monetising her expertise as a medical doctor, nutritionist and personal trainer…

But, as you’ll hear in this episode, she’s been on a journey in recent years to fully embrace her identity as a business owner, too.

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She’s been building her online presence for 10 years… but in this episode, Dr Hazel Wallace opens up about her more recent foray in the world of “entrepreneurship”.

That’s not to say that Hazel hasn’t been successfully monetising her expertise as a medical doctor, nutritionist and personal trainer…

But, as you’ll hear in this episode, she’s been on a journey in recent years to fully embrace her identity as a business owner, too.

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Everybody knows that word-of-mouth is the most powerful marketing tool of all.

In practical terms, this takes the form of client testimonials that become social proof of your work as an expertise. 

But it’s not always easy to nail clients down… and in this episode I’m going to tell you why that it, and what you can do to change it.

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This podcast has a NEW LOOK and a NEW NAME! Welcome to The Profitable Wellness Expert.

My goal, as your host, is the same… to empower wellness experts and health practitioners, like you, with the strategies and tools you need to master the “business side” of things. Because I know that you have the expertise and the knowledge to transform lives... But nailing down the marketing, your pricing, creating programs and offers (and the rest) can be overwhelming.

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It probably doesn’t sound that left-field now – but when I met Jody Shield in circa 2015, she was what most people describes as pretty “woo woo”.

She was pioneering a more spiritual, self-enquiry-type wellbeing modality – incorporating layers of deep, intuitive introspection and metaphysical thinking.

I remember, upon meeting her for the first time, feeling as if she could see into my soul.

In today’s episode of EXPERTS (and 8 years on), Jody and I are diving headfirst into the business journey she’s taken since.

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A very normal fear for many wellness experts is that you’ll say the wrong thing, and end up being another victim of “cancel culture”. 

It’s a very real fear, and one many of my most successful clients have had to live through.

In the case of today’s guest, it was other industry professionals who intentionally reported her to the governing board!

My guest is leading UK Dietitian Nichola Ludlam-Raine. She regularly appears on BBC TV and by other leading media outlets… deeply respected as an authority in her field.

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“Working 1:1 just isn’t sustainable”... I’m sure you’ve heard it before.

But here’s the thing… What I’m realising more and more, is that sometimes this statement is being misinterpreted.

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This week’s guest is nothing short of exceptional. Dr Heather McKee is a behaviour change specialist and a former business coaching client of mine. 

Heather is a shining example of getting comfortable with being uncomfortable – as she shares her courageous journey from academia to building an expert business.

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In this week’s episode of EXPERTS, I welcome my first guest in a little while.

Lydia Kimmerling is a Master Life Coach with a thriving business, living her best life in Ibiza, transforming the lives of her clients. She also runs an ICF-accredited training for life coaches.

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The ultimate irony for an expert in the wellness industry, is having built a business that has no space to prioritise your own wellbeing.

There are a few main reasons that growth can start to feel dogged, draining and in some cases, stop completely! In this episode, Hannah and I are diving head first into what these reasons are and how to overcome them.

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The landscape for experts in the wellness industry is changing. 

These changes signal the dawning of a new era, requiring you to carefully consider your own way of marketing and communicating your expertise!

In the latest episode of my podcast, EXPERTS, Hannah and I are naming 4 of the critical trends that we believe will influence the future for experts in wellness.

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In this episode of EXPERTS, I'm introducing you to someone who has made a tremendous impact on my life and business over the last two years.

You're meeting Hannah Materne, the Co-Founder of my latest venture, Beyond Seven.

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